概论(ppt 44页)(英文)

资料简介：

Strategic Management and Strategic Competitiveness
Important Definitions
Important Definitions
Important Definitions
Competitive Landscape
Competitive Landscape
Strategic Flexibility
I/O Model of Above-Average Returns
Four Assumptions of the I/O Model
Resource-based Model of Above Average Returns
Four Attributes of Resources and Capabilities (Competitive Advantage)
Resources and capabilities that meet these four criteria become a source of:
Core Competencies are the basis for a firm’s
Strategic Intent & Mission
The Firm and Its Stakeholders
Stakeholder Involvement

Four Assumptions of the I/O Model
1. The external environment is assumed to possess pressures and constraints that determine the strategies that would result in above-average returns
2. Most firms competing within a particular or within a certain segment of it are assumed to control similar strategically relevant resources and to pursue similar strategies in light of those resources……

 

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