竞争動態(ppt 48页)(英文)

资料简介：

 Competitive Rivalry and Competitive Dynamics
Definitions
 From Competitors to Competitive Dynamics
 Effect of Competitive Rivalry on a Firm’s Strategies
A Model of Competitive Rivalry
 Competitive Rivalry
Competitor Analysis
 Market Commonality
 Resource Similarity
 A Framework of Competitor Analysis
 Drivers of Competitive Actions and Responses
Competitive Rivalry
Factors Affecting Likelihood of Attack
Factors Affecting Likelihood of Response
 Factors Affecting Likelihood of Response
 Competition
 Strategic Conduct is Dynamic
Competitive Dynamics
 Gradual Erosion of a Sustainable Competitive Advantage
 Obtaining Temporary Advantages to Create Sustained Advantage
行動者的經營策略
 成熟期產業
 成熟產業限制進入的策略
 成熟期產業的敵對競爭策略
 衰退期產業的競爭程度
衰退產業的策略選擇
 收割策略

 Definitions
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages……

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