关于移动行业的趋势分析.ppt48

Agenda
Context
Key issues for China Mobile
The Communications Enterprise Solution Architecture (CESA)
Customer Relationship Management (CRM)
About PricewaterhouseCoopers
Context
China Mobile facing growing competition from both Unicom and China Telecom
CMCC’s billing and IT infrastructure are inadequate to sustain competitive advantage
Large scale and rapid IT infrastructure development is required
CMCC has requested PricewaterhouseCoopers’ assistance in building a worldclass IT infrastructure
We are the undisputed leaders in this area worldwide, and have unique delivery capabilities in China
Key Issues for China Mobile
Mobile voice is maturing
In the US, mobile valuations generally exceed cash generation by a significant margin
Investors believe that the introduction of mobile data technologies will create significant new opportunities...
Many believe that Internet access will move to the “handset”
Mobile data will enable myriad new service opportunities
Mobile data will create a new value chain for mobile operators
In the consumer market, as the network becomes unbundled, value creation will migrate to either content or solutions
In the corporate market, mobile operators may lose direct customer access
Most existing mobile operators are not well-positioned except in the traditional personal segment

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