全球汽车行业报告及咨询市场展望(英文版)(ppt 77页)

全球汽车行业报告及咨询市场展望内容摘要：
Executive Summary
Automakers are currently faced with slower sales, over capacity and declines in profitability. Big 3 are losing market share to Japanese automakers.
Toyota, Honda and Nissan increased their U.S. sales and market share in the first half of 2003, while the Big Three manufacturers (GM, Ford, DaimlerChrysler)  saw their sales decline despite spending heavily on incentives.
Currently the global automotive industry has too much capacity (roughly 30%) and as sales fall, the problem continues.
Car prices have been falling making already thin margins even more pressured. The global automotive industry is faced with more competition, greater price transparency, rising customer expectations and quality improvements, making the pressure even greater on price and profitability.
 China presents the best opportunity for automakers due to increased government incentives and cooperation, cheaper labor, and proximity to a large population of potential consumers.
China continues to make progress towards a market economy which has led to global businesses, like automotive companies,  trying to ramp up in order to tap into the country's large marketplace of 1.3B consumers. A year after entry into the WTO, in 2003, China’s automotive industry produced 3.25M motor vehicle units (38% growth compared to the year before).
 IT Issues: Industry in survival mode, pressuring spending; Opportunities for CRM
Most manufacturing verticals, including Automotive, have been operating in “survival mode”, spending very little on capital and operational expenses; IT spending has suffered as a result.The North American manufacturing market constitutes approximately 45% of the total world manufacturing IT spend.
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