北大方正-项目管理课程资料（英语版）1.ppt89

资料简介：

Topic 2
PROJECT MANAGER
+
PROJECT ORGANIZATION
I.      The Nature of Man
model about human behavior

Understanding human behavior is fundamental to understanding how organizations function, whether are profit-making firms, non-profit enterprises, or government agencies.
Understanding human behavior is also the fundamental to understanding how person act ---- game.
We will mainly focus on REMM.
REMM
Resourceful, Evaluative, Maximizing Model
Postulates 1--4
Postulate 1
Every individual cares, he or she is an evaluator.
1) The individual cares about almost everything, knowledge, independent,etc
2) REMM is always willing to make tradeoffs and substitutions.
3) Individual preferences are transitive.
Postulate 2
Each individual’s wants are unlimited
1) If we designate those things that REMM values positively as GOODS, then he or she prefers more goods to less, GOODS can be anything from art objects to ethical norms.
2) REMM cannot be satiated. He or she always wants more of some things, material goods/intangible goods

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