商业计划书（英文版）.pdf43

1. The Route from Concept to Company ...........................2
1.1. Success factors ....2
1.2. Stages of development ..........................................3
2. The Business Idea..........6
2.1. Developing a business idea ..................................6
2.2. Elements of a promising business idea...............7
2.3. Protecting your business idea ............................10
2.4. Presenting your idea to investors......................11
3. The Business Plan........13
3.1. Advantages of a business plan...........................13
3.2. Characteristics of a successful business plan...13
3.3. The investor’s point of view...............................15
3.4. Tips on preparing a professional business plan.......................................17
4. Structure and Key Elements of a Business Plan..........19
4.1. Executive summary.............................................19
4.2. Product or service ................................................21
4.3. Management team...............................................22
4.4. Market and competition .....................................24
4.5. Marketing and sales.............................................27
4.6. Business system and organization ....................32
4.7. Implementation schedule ...................................36
4.8. Opportunities and risks ......................................38
4.9. Financial planning and financing......................38
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