汽车行业的事业层策略(英文版)(ppt 62页)
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汽车行业的事业层策略(英文版)内容提要：
Key Issues of Business-Level Strategy：
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace
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Cost Leadership Strategy：
Cost saving actions required by this strategy:
building efficient scale facilities
tightly controlling production costs and overhead
minimizing costs of sales, R&D and service
building efficient manufacturing facilities
monitoring costs of activities provided by outsiders
simplifying production processes
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Major Risks of Cost Leadership Strategy：
Dramatic technological change could take away your cost advantage
Competitors may learn how to imitate value chain
Focus on efficiency could cause cost leader to overlook changes in customer preferences
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