汽车行业的外在分析(英文版)(ppt 45页)
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汽车行业的外在分析(英文版)内容提要：
Bargaining Power of Suppliers：
A supplier group is powerful when:
it is dominated by a few large companies
satisfactory substitute products are not available to industry firms
industry firms are not a significant customer for the supplier group
suppliers’ goods are critical to buyers’ marketplace success
effectiveness of suppliers’ products has created high switching costs
suppliers are a credible threat to integrate forward into the buyers’ industry向前(向下)整合
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Intensity of Rivalry：
Intensity of rivalry is stronger when competitors:
are numerous or equally balanced
experience slow industry growth(產業生命週期)
have high fixed costs or high storage costs
lack differentiation or low switching costs
experience high strategic stakes策略利害關係
have high exit barriers
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Competitor Environment：
Competitor intelligence is the ethical gathering of needed information and data about competitors’ objectives, strategies, assumptions, and capabilities
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