零售行业的外在分析(英文版)(ppt 45页)
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零售行业的外在分析(英文版)内容提要：
Industry Environment：
A set of factors that directly influences a company and its competitive actions and responses.
Interaction among these factors determine an industry’s profit potential.
Threat of new entrants
Power of suppliers
Power of buyers
Product substitutes
Intensity of rivalry
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Bargaining Power of Suppliers：
A supplier group is powerful when:
it is dominated by a few large companies
satisfactory substitute products are not available to industry firms
industry firms are not a significant customer for the supplier group
suppliers’ goods are critical to buyers’ marketplace success
effectiveness of suppliers’ products has created high switching costs
suppliers are a credible threat to integrate forward into the buyers’ industry向前(向下)整合
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High Exit Barriers：
Common exit barriers include:
specialized assets (assets with values linked to a particular business or location)
fixed costs of exit such as labor agreements
strategic interrelationships (relationships of mutual dependence between one business and other parts of a company’s operation, such as shared facilities and access to financial markets)
emotional barriers (career concerns, loyalty to employees, etc.)
government and social restrictions
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