医疗行业--Business-Level Strategy(ppt 62页)
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医疗行业--Business-Level Strategy目录：
一、Business-Level Strategy
二、Core Competencies and Strategy
三、Key Issues of Business-Level Strategy
四、The Central Role of Customers
五、Managing Relationships With Customers
六、Market Segmentation
七、Types of Business-Level Strategies
八、Five Generic Strategies
九、Cost Leadership Strategy
十、How to Obtain a Cost Advantage
十一、..........
医疗行业--Business-Level Strategy内容提要：
Business-Level Strategy
Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
Key Issues of Business-Level Strategy
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace
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竞争策略的选择
在特定产业中事业单位针对所选定的市场区隔,如何以竞争策略改善其产品或服务的竞争地位,并建立可持久的竞争优势
策略选择的考虑因素
产业长期获利率水平与影响获利之因素
产业中企业的相对竞争地位
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Advantages of Integrated Strategy
A firm that successfully uses an integrated cost leadership/differentiation strategy should be in a better position to:
adapt quickly to environmental changes
learn new skills and technologies more quickly
effectively leverage its core competencies while competing against its rivals.
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