计费与客户关系管理相融合(ppt 20)
所属分类:CRM客户关系
文件大小:1169 KB
下载要求:10 学币或VIP
点击下载1.Convergent Billing & CRM
Today’s Fragmented Reality
2.Prepaid-Postpaid Convergence
- What’s happening in Asia-Pac?
3.Recent Evolution…
Closing the Gap - Challenges
4.Enhanced Customer Service
Integrating Billing and CRM
5.CSP Challenges
Customer Relationship Management
6.Emerging Services
Intensifying the Need for Reunion
7.Prepaid-Postpaid Convergence
- and Beyond…
8.Convergent Prepaid / Postpaid Billing & CRM
- A Customer Case Study
9.The Way Forward
Requirements for the Next Generation
The Mobile Market Driving Profitable Growth
Focus Change: “Land Grab” vs “Revenue Maximisation”
No longer “Growth at any cost”
Conflicting KPIs: Subscriber Growth and ARPU
“Low value” vs. “High value” customers
Can they be identified?
Difficulties in determining best candidates for VAS
Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base
下一篇:如何管理客户关系(ppt 24)
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1