The SAS Solutions for CRM(英文版)(ppt 29页)
所属分类：CRM客户关系
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资料简介：
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The SAS Solutions for CRM(英文版)目录：
1、CRM Market
2、Customer Intelligence & the CRM Business Process
3、CRM Architecture
4、CRM Applications
5、The SAS Solutions for CRM
The SAS Solutions for CRM(英文版)内容提要：
CRM Business Problems：
I don’t have long term profitable relationships with my customers
I am unable to identify my most valuable or highest potential customers
I am not effectively creating value and cross selling opportunities for these customers
I have low customer retention and loyalty
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The Role of Customer Intelligence: Targeting & Positioning
Customer profitability analysis
Churn/retention analysis
Customer behavior analysis
Segmentation and targeting
Customer profiling
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The Role of Customer Intelligence:Operational Effectiveness
Resource forecasting
Demand forecasting
Skills profiling
Service level setting
Resource optimization
Deployment of decision support information to the front office
Deployment of information to the customer
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