CRM_ComparingtheEnterpriseCRMVendors（英文版）.ppt19

Comparing the Enterprise CRM Vendors
Oracle, PeopleSoft, SAP, Clarify and Siebel
CRM Success Is More Process Than Product
Enterprise CRM vendors all offer viable products.
Clear definition of success criteria is key.
Enterprise CRM cannot succeed without commitment and support from management.
Narrowing Functionality Gap: Different Strengths
Siebel Systems: “The Market Leader”
Strengths
Functional breadth and depth
Market leader status
Referenceable customers
Siebel 7 shipping this quarter
Weaknesses
Migration issues for existing customers
Concerns about ERP integration, cost of ownership
Unicode compliance slipped until 7.5
Analytics, data warehousing, business intelligence
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