销售：管理有利润的客户关系4(PPT 22页)
所属分类：现金流量分析
文件大小：411 KB
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资料简介：
Objectives
Know the environmental forces that affect the company’s ability to serve its customers.
Realize how changes in the demographic and economic environments affect marketing decisions.
Objectives
Identify the major trends in the firm’s natural and technological environments.
Know the key changes in the political and cultural environments.
Understand how companies can react to the marketing environment.
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